“The sorcerers said to Pharoah: ‘It’s the finger of God!’ but Pharoah’s heart hardened and he didn’t listen.”
~ Shemos 8:15

Unlike the first two plagues, where Pharoah’s advisers used their own sorcery to duplicate the blood and frogs, when it came to the lice they admitted defeat.

Until now every decision Pharoah made was through their trusted counsel, so why did he stop listening?

When someone is obsessed they’re not only blind to the obvious, they’re even deaf to the words of those they trust most.

If people say you’re not listening – don’t get your ears checked – check your ideas.