“Therefore the poets say: Come to Cheshbon, let it be built and established.”
~ Numbers 13:32

The Torah poetically records Israel’s battles as they journeyed towards the Promised Land. Beyond the historical record, there’s a deeper interpretation:

The Hebrew word ‘poet’ also means ‘ruler’ and the city’s name ‘Cheshbon’ literally means ‘an accounting’.

The Sages explain: to build yourself in this world and establish a place in the world to come, you must regularly make a spiritual accounting.

To build our business we set goals, take stock and balance bank-accounts. Should our spirituality be any different?